When you start speaking to people at networking events, you will find out that not everybody knows what a webinar is. For example, out of eleven business owners I had a conversation with at Women Mean Business event for female entrepeneurs, 5 of them were not familiar with the webinar concept, and when I explained that it is an online presentation it still did not add much clarity.
For the next event I prepared a leaflet with a picture that represents what actually happens at a webinar, 3 bullet points where I put a few ideas of how exactly businesses can use webinars (tell about a product or service; provide a consultation, workshop, training; introduce a special offer) and added my details.
This leaflet worked really well. It helped the conversation flow because people immediately started seeing and talking about how it can be good for their clients and what topics they can bring to their online presentation.
You can see this leaflet below:
Here is another template you can also use, which is a little bit more extensive and can be used in any written mode of communication:
What is a webinar?
A webinar is an interactive online presentation delivered over the internet. When you do a webinar, participants from all around the world can view your computer screen and listen to your presentation, in real time!
How Can I Use Webinars In My Business?
- You can do webinars to tell your clients about your product or introduce a new product or service
- You can answer customers’ questions and explain how they can use your product or service more effectively and get their feedback
- You can provide a consultation, workshop or training to your customers and much more
Why should I do webinars in my business? Here are 3 big benefits for your business
- Webinars give you massive leverage: you can speak to hundreds of your clients without leaving your home or office
- Webinars help you build loyalty with existing clients: they allow you to interact with your audience on a more personal level compared to emails or newsletters
- Webinars help you sell more of your products and services: they boost your sales conversions to an average of 20% or more.
Contact me to discuss when you would like to do your first online presentation:
Not so long ago I attended Internet Marketing events with only one purpose. I just listened to the speakers, took notes, had a word with a few other attendees and that was it. But I recently I realised that there is much more you can accomplish both for yourself and your business.
If you attend events such as a seminar or a conference, remember that they bring huge opportunities if you know what you want to achieve. Set a goal before you go to a seminar or a workshop and think who you need to speak to at the event to achieve it.
This is what I did at the Local Business Marketing Summit and you can too and see what happens. You can get acquainted with experts, you can build your photo portfolio with key people in your industry, you can have their book signed, you can buy their coaching programme or a study course, you can implement new techniques, you can start new business relationships, you can find joint venture partners, you can have your questions answered, you can spend a great time in a great environment and come back not only with a lot of new ideas to apply but highly motivated as well.
You can leverage your time in so many ways at the events. Did you try any of the above?
You can practice your pitch and your communication skills. For example, at the Local Business Marketing Summit a few speakers invited attendees to the stage during their presentations and those who used this opportunity had 90 seconds to introduce themselves and their business. One of the attendees used her chance to introduce her new book. So it is a good idea to have your pitch ready wherever you go. You can also ask for a feedback from as many people as you wish and improve your pitch. Isn’t that great?
How to start a new business relationship? Well, do you leave your chair and speak to as many people at an event when the presenters ask you to do that? Don’t underestimate these small talks, because you never know who you can meet and if you are doing it with an open mind, you may be surprised how many contacts for your business you can initiate.
If you are thinking of talking to an expert who doesn’t know you, I would advise you to follow “first give, then receive” approach. What I mean by this is first think of something that can add value to the person. For example, you can give your feedback on his or her book that you have read or product that you used or strategy that you applied. By doing this you will establish the connection and the expert will be willing to talk to you and you will have a chance to ask your question or ask for a photo or exchange your business cards etc.
My results: I got acquainted with 5 Internet Marketers, I had photos with experts taken, I got 2 new business contacts and I found a joint venture partner. You can certainly move forward to a new level of thinking and expand your vision of what is possible if you use the opportunities which are right there in front of you.
Contact me if you wish to discuss any aspect of how you can become more effective while talking to people.
Webinars have many uses: building a brand, generating sales, attracting prospects, training groups of people, holding press conferences, corporate announcements and focus groups. The main benefit of a webinar is the interactive element which is the ability to discuss, give and receive information.
What makes webinar's so attractive to business owners is their flexibility, affordability, efficiency and effectiveness. Another plus is that participants don't have to travel in order to attend a webinar; they can learn from their office or in the comfort of their homes at times that are convenient for them.
To host or attend a webinar all you need is a computer, internet access and a phone line. You can also include downloadable materials like handouts, printable checklists and other reference files.
Webinars not only help business owners reach larger audiences, they help them reach them faster than ever before. They make it possible for colleagues across the globe to meet, work and collaborate as a team. Attendees and presenters can easily participate, learn and interact through Q&A, document sharing, polls and more no matter
where they are.
There are many different formats that can be used to plan a webinar.
Here are a few examples:
This webinar format is ideally suited for transferring skills and knowledge. Average running time is about one hour. You can offer downloadable handouts and exercises for your attendees complete during the training. Be sure to allow time for them to ask you questions.
This is the same as above except that you will present it as a multi-stage training course with a series of short webinars rather than a one long one. Average running time is about 20 to 30 minutes. You can also
provide homework for your attendees to complete between each session.
With this format you will be doing most of the talking, and have brief Q&A session towards the end of the presentation giving your attendees a chance to interact with you. Average running time is about 45-60 minutes.
Interview an expert
This webinar format allows you to bring in other experts for your audience. Treat the webinar just like any other training webinar where you interview the guest expert while your attendees listen in on your conversation.
Coaching and mentoring
The above formats focus on webinars as being for group presentations. But there's no reason you can't use them for one-on-one presentations. For instance; coaching, mentoring or consulting. With this type of webinar you'll be asking questions and giving the client time to answer them.
Some may say the webinars are less effective than meeting in person, but in some instances the interactive discussion of a webinar group can be a much more effective method of communication. The discussion boards provided in most webinar platforms allow and open exchange of knowledge and information wherein the host and attendees can freely participate. The discussions can be maintained online and anyone can review it anytime; this allows the information to propagate in many ways that a physical meeting cannot.
Webinars are fast becoming the first choice in web conferencing. Because of their ease and affordability businesses can hold an interactive presentation faster and more effectively than ever before. They can take full advantage of internet communication to build brand awareness, attract customers, sell products and more.
In this article I would like to share my experience using fiverr.com. It is an online marketplace where people post what 'jobs' they're willing to do for you for just $5 dollars.
Here are a few examples of some of the 'gigs' listed on Fiverr.com:
"I will tweet your product or link to my 35000 active twitter followers for $5"
"I will add 1000 real followers to your twitter account for $5"
"I will invite 12,000 of my loyal friends to join your facebook fanpage and send you proof for $5"
I both bought and sold gigs on fiverr. The gigs that I sold were about travel: I provided useful information about the places I know well.
I sold a few, not many, but while I was in touch with one of the buyers, I unexpectedly ended up selling another service to him. In my case, the buyer wanted to ask me a few questions on Skype and I agreed. He turned to be a well read and educated person who is in love with travel. We had a 20 minute conversation, and I shared everything I knew about the city he was planning to go. Finally he bought another service from me, so it was worth doing.
If you are prepared to do a little extra, you may start up a new business relationship thanks to the contacts you make on fivver. Such contacts may open good opportunities for joint ventures. They may also give you a good indication of what interests people and what gigs you should sell.
I bought a few gigs to add likes to my FB pages. I had different results. In one case I only saw 3 new people who liked my page, but there was a good one when I had 400 likes in two days. After some time you will see people start un liking the page, if it is not in the field of their interests, but the majority of them stay if the updates and interaction on the page are good.
When I started exploring fivver for buying adverts, I only paid attention to the number of orders the sellers completed and the feedback the buyers left. Now after I collect the gigs that I like, judging by the number of sales and the feedback, I contact a seller with a few questions. For example, if your target audience speaks only German, it doesn't make sense to send the advert to Arab speaking community. Or if you are selling a product in the weight loss niche, it will not create a buzz among those people on Facebook or twitter who are keen on sport.
I interact with sellers before buying, because I want to ensure that I am going to get the most out of my order, which means the more accurate criteria we choose, the better the response of the advert will be.
I found out that 90% of the sellers reply very quickly and are happy to give you the information you are asking for, and some of them even send you a link to their twitter account.
Another useful tip for you if you are planning to buy a gig is this. Some sellers send you a prof that the job is done, they send you a screen shot, so you may use this as a criteria when you are choosing what gig to buy.
3 more tips on how you can use fivver in your business:
- Make sure you buy gigs from sellers that have lots of great feedback!
- When selling gigs, only sell gigs that are easy to fulfil on and that take you just a few seconds or a minute to do - or, even better, that only take your outsourcers a minute to do.
- If you're selling gigs, remember, the smartest thing you can do is leverage the selling power of fiverr by offering your buyers a higher-priced offer. For example, "Thank you for purchasing my $5 gig and I hope you are pleased with the 200 fans I delivered for your fan page. Would you like to purchase 10,000 new fans for $500?"
By the way, Fiverr.com is not the only website that offers such 'gigs'.
Check out these micro-sourcing websites as well: