The potential of driving traffic with YouTube is incredible. What you need to start with is your keyword research. A keyword is a word or word phrase that someone types when they search for an answer or solution. The reason you should do keyword research is because you want to get the best traffic. Everything else is secondary. This is the number one thing you need to do to get traffic on YouTube. When you optimise your video by using highly relevant keywords – you get to the top search on Google.
If you are a personal trainer, for example, you want to be on the first page of Google when someone types “how to lose weight” or “how to lose weight on the alkaline diet”. If you teach people how to lose weight using the alkaline diet you can “own” this keyword by creating videos which answer the burning questions and resonate with the people who are looking for the solution.
You could be someone who sells edible gifts and the phrase “where to buy edible gifts” can be you keyword which will bring you tons of traffic. With YouTube you can choose as many keywords as you like and dominate your niche by creating relevant videos which provide solutions that people in that niche want.
To find your perfect keywords, here are two free keyword tools:
https://ads.youtube.com/keyword_tool/ - this is YouTube keyword tool, you can see what people are searching on YouTube.
https://adwords.google.com/o/KeywordTool - this is where you can find what people are typing into Google.
Another one is paid, but it is worth every penny. Market Samurai is one of the best keyword research tools on the market. You can download a free 30-day trial here: http://www.sietsell.com/t/13/tid-blg
Depending on your objectives you can use one of those tools or all three. You may be surprised, because sometimes the search results are quite different: what is searched on YouTube is not always the same what is searched on Google.
When you do a keyword research, pay attention to a combination of these three criteria. Look for keywords that are highly searched, relevant to your topic or niche and what you are selling and also, if possible, words with low competition. If you do that, you are on to a winner.
Whenever you are marketing something, always think about your clients, get in their shoes, and think as if you are one of them. If you had a similar problem, what would you type into Google search box? What would you type into YouTube search box? Is it a word, a phrase or a question? If your video contains the answer to a question that people type in the search box – you have a perfect match.
Don’t forget: it’s not about you, it’s all about them. Marketing is not about your assumptions of what you think people need or should have, it is about gathering the correct and relevant data on what they WANT and give it to them.